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Judith Snyder
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website design services  |  user experience, usability

What is Usability (User-Friendly) and User Experience
A user-friendly website is a site where visitors can find information or complete tasks (e.g. fill out forms, purchase items) quickly and easily. Navigating around the site is intuitive. The layout, navigation, and design of the site may have been tested with real users (usability testing) to ensure that the user experience was positive.

Why Should We Care?
It’s good business for all organizations to have forms, shopping carts, and other features not only working correctly but also easy for visitors to use. "On the Web, usability is a necessary condition for survival. If a website is difficult to use, people leave. If the homepage fails to clearly state what a company offers and what users can do on the site, people leave. If users get lost on a website, they leave. If a website’s information is hard to read or doesn’t answer users’ key questions, they leave. Note a pattern here? There’s no such thing as a user reading a website manual or otherwise spending much time trying to figure out an interface. There are plenty of other websites available; leaving is the first line of defense when users encounter a difficulty." —Jakob Nielsen, leading authority on usability

Usability Testing, User Experience, and User-Centered Design Consulting
Whether you need a website redeWe offer a variety of testing and evaluation solutions depending on your needs

  • one-to-one usability testing for website design, layout, navigation, completion of tasks, features, functionality
  • testing wireframes, photoshop design files
  • evaluation of current website with report on usability issues and recommendations on resolving issues