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User Friendly Website Design/Redesign and Maintenance
We can take your raw content and develop it into a polished, professional website that will increase traffic to your site, increase your return on investment, and will give your business more credibility. Ask us about our comprehensive six-point approach to website design. Clients typically ask us to maintain the sites after launch to make sure that the quality of the content, navigation, and graphics remains professional.
Search Engine Optimization SEO, Web Marketing, Google, Heat and Scroll Maps
We are one of the few website design companies that know how to develop SEO correctly and according to web standards. Search engine strategy is a specific skill set—more than just keywords or meta tags. Our expertise was honed with while consulting with a national SEO company.
Building a high ranking for your services or products (what people typically search for) is much harder than getting a high rank for your organization’s name because the competition for a an organization’s name is much lower.
Example of ranking by product:We can improve your ranking in Google, add Google analytics on your site, interpret and make detailed recommendations, and monitor your analytics over time.
A client, Kilian Manufacturing, makes custom ball bearings. When you type in custom ball bearings into Google, they are ranked 2nd (after the sponsored ads) out of 12,000,000 results.
Example of ranking by type of organization:
Another client, the Syracuse University Press, is a university press that publishes academic books. Type in university press in Google and they come up first out of 245,000,000 results. They are listed above Harvard and Oxford University Presses.
Heat/Click Maps and Scroll Maps
Heat and scroll maps show you where visitors are spending their time on a page and exactly what links they click.
See what areas your visitors are viewing with scroll maps:
Heat maps show what links your visitors click on:
HTML Newsletters, Events, and Announcements
What better way to create a loyal audience than to send out regular newsletters or occasional announcements with information they can really use. Whether you are promoting products or specials, keeping your audience up–to–date with events, or offering a new course/webinar, we can help you. We will design the newsletter, work with you on your content, advise you on the mailing frequency, and help you follow good email practices. We can either mail them out for you or set you up with a email service.
Online Courses, Ebooks
We specialize in content. We have developed HTML courses and ebooks with user friendly navigation and layout that are easy to navigate and read. Our HTML ebooks can be read on any monitor, laptop, iPad etc. If you are interested in online courses and ebooks please contact us for more information.
Website Hosting, Registering Domain Names
We can set you up with great hosting and help you purchase your domain name. We'll even advise you on choosing a domain name if you like.
Content, Website Editing, User Friendly/Usability, Information Architecture
These four areas are what separate a mediocre website from a great website. Few website designers have actual training in these skills. Information architecture is the organization and prioritization of content according to well established standards. Good information architecture and usability will help your visitors find information and complete tasks easily and quickly. A good content strategy goes hand in hand with search engine strategy, SEO. We can edit your raw content or write your content for you. After your website is launched, you will want to keep your content professional. Often junior members of an organization maintain the site and over time the content typically becomes less professional—necessitating a redesign. Our website editing services, by the hour, are very cost effective compared to a costly monthly maintenance agreement that you may not need.
Customization of CONTENTdm Website for your Library or Museum Collection
We can customize the look and feel of your CONTENTdm site so that it is identical to the rest of your website. Ask us about our before and after images of a customized CONTENTdm site.
Unique Graphic Banners for Your Site
Make your website stand out with a hand-drawn, graphic banners ».
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© copyright Judith Snyder, Custom WebHelp LLC 2002-2012, All Rights Reserved.
Phone 315.682.1024 |