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search engine optimization SEO

Search engine ranking and optimization is a complex process that is always changing and is often misunderstood. A high ranking for your business name is not very valuable because if someone knows your business name—they would have found your site already. What is much more valuable is a high ranking for a product or service because potentially new customers are discovering your products and services. We follow best practices and use content strategy integrated with search engine optimization to increase our client’s ranking—with good results.

Google warns about unethical SEOs
While SEOs can provide clients with valuable services, some unethical SEOs have given the industry a black eye through their overly aggressive marketing efforts and their attempts to manipulate search engine results in unfair ways. Practices that violate our guidelines may result in a negative adjustment of your site’s presence in Google, or even the removal of your site from our index.
read about Google’s banned practices (bottom of page)


PB&H Moulding Example
Below are several images for PB&H Moulding. The images show their Google rankings and one of their 3 product catalogs. Look for the green text in the Google image below for the website URL/domain name, www.pbhmoulding.com/... is 1st, 2nd, and 3rd in the rankings.


PB&H and its distributor, Syracuse Sales, have the 1st, 2nd, 3rd and 6th first page rankings out of 5,480,000 Google search results for the phrase, raw moulding (organic search SEO, not paid PPC price per click). The 6th ranking points to "syrsales.com." Syracuse Sales has a section of the PB&H website.


PB&H Moulding sells designer metal moulding and manufactures raw moulding.


PB&H/Syracuse Sales has a 5th and 6th place ranking out of 11,700,000 Google search results for the phrase, designer metal moulding which PB&H distributes (organic search SEO, not paid PPC).

EJ (formerly Syracuse Castings) Example
EJ currently ranks number 1 in Google for cast iron hatch; see details below.

Syracuse Castings product categories, hatches
EJ manufactures a large number of cast iron products; this image shows the catalog with 19 varieties of cast iron hatches.

SEO for manufacturing of grates
Syracuse Castings has a 1st place ranking out of 1,900,000 Google search results for the phrase, cast iron hatch (organic search SEO, not paid PPC).

Gale Gale & Hunt Example
Google searches for Syracuse Lawyers is very competitive—we were able to get Gale Gale & Hunt listed on the first page of Google search engine results (SERP) with a minimal amount of SEO.

Gale Gale and Hunt Attorneys at law website development in Syracuse
Gale Gale & Hunt is a law firm in Syracuse specializing in medical malpractice defense.

SEO for Gale Gale and Hunt Attorneys, lawyer website design
Gale Gale & Hunt rank 12th out of 6,930,000 Google search results for Syracuse lawyers—a highly competitive SEO (search engine optimization) phrase.